DailyObjects funding, investors and company details

DailyObjects is an emerging E-Commerce startup from Gurugram, working in the space of Functions as a direct-to-consumer (D2C) lifestyle accessories brand offering design-led products like bags, wallets, backpacks, laptop sleeves, phone cases, and tech organizers. Founded by Saurav Adlakha, Pankaj Garg.

Company: Firki Wholesale Private Limited
Sector: E-Commerce
Location: Gurugram
Founders: Saurav Adlakha, Pankaj Garg
Total funding raised: ₹419.13 Cr

Company overview

DailyObjects functions as a direct-to-consumer (D2C) lifestyle accessories brand offering design-led products like bags, wallets, backpacks, laptop sleeves, phone cases, and tech organizers. It drives sales primarily through its own website and mobile app (70%+ revenue), supplemented by marketplaces including Amazon, Myntra, and Flipkart, while collaborating with over 1,000 Indian craftsmen for production using premium materials. Operations emphasize in-house design, rapid product launches (100+ SKUs yearly), data-driven personalization via browsing behavior analysis, and high repeat orders (47%) with average order values around ₹1,800, achieving profitability through EBITDA-positive growth targeting ₹250 crore by FY27.

Funding rounds

Latest round (Series C): ₹332.00 Cr. ($ 34.30 Mn), 2026-10-09. Investors: Axiom Asia Private Capital, Anicut Capital
Past round: $ 8.60 Mn (₹72.03 Cr.), 2024-09-16. Investors: 360 ONE Asset
Past round (Series A): $ 2.00 Mn (₹15.10 Cr.), 2022-02-11. Investors: Roots Ventures