Firefly Diamonds funding, investors and company details

Firefly Diamonds is an emerging Jewellery startup from Mumbai, working in the space of Premium Indian brand specializing in lab-grown diamond jewelry. Founded by Aayush Bhansali, Adit Bhansali.

Company: Firelabs Diamonds Private Limited
Sector: Jewellery
Location: Mumbai
Founders: Aayush Bhansali, Adit Bhansali
Total funding raised: ₹3 Cr

Company overview

Firefly Diamonds is a premium Indian brand specializing in lab-grown diamond jewelry. It offers ethically sourced, sustainable diamond pieces crafted in 14K and 18K gold. The company combines traditional craftsmanship with modern technology to create customizable rings, earrings, necklaces, and more. Firefly focuses on making luxury diamond jewelry accessible and eco-friendly, using renewable energy in its production. The brand operates stores in Mumbai, Pune, Bengaluru, and Hyderabad, along with an online platform that allows customers to personalize and purchase jewelry nationwide. Firefly also offers services like home trials, installment plans, and gold exchange programs, positioning itself as a leader in India's fast-growing lab-grown diamond market.

Funding rounds

Latest round (Seed): ₹3.00 Cr. ($ 0.35 Mn), 2025-03-25. Investors: WestBridge Capital