FIFTH SENSE funding, investors and company details

FIFTH SENSE is an emerging Healthcare - Personal Care startup from Gurugram, working in the space of A premium fragrance‑first brand. Founded by Bharat Gupta, Prateek Gupta.

Company: Fifth Sense Naturals Private Limited
Sector: Healthcare - Personal Care
Location: Gurugram
Founders: Bharat Gupta, Prateek Gupta

Company overview

Fifth Sense India is a premium fragrance‑first brand that builds a direct‑to‑consumer ecosystem around climate‑calibrated, emotion‑led perfumes. The company’s core business revolves around creating original scents tied to specific moods, memories, and personal moments, positioning each fragrance as a storytelling product rather than a generic cosmetic item. It operates through a digitally native channel, using a curated online platform to showcase a small but emotive portfolio of perfumes and to deliver a highly personalized, experience‑driven purchase journey for Indian consumers exploring niche, aspirational fragrance choices.

Funding rounds

Latest round (Pre-Seed): ₹6.30 Cr. ($ 0.66 Mn), 2026-04-17. Investors: OTP Ventures, Sadev Ventures, ISV Capital, Rohit Kapoor (Swiggy), Amit Damani