Tractor Junction funding, investors and company details

Tractor Junction is an emerging Automobile startup from Alwar, working in the space of Digital marketplace for farmers to buy, sell, finance, insure, and service new and used tractors and farm equipment. Founded by Rajat Gupta, Shivani Gupta, Animesh Agarwal.

Company: Farmjunction Marketing Private Limited
Sector: Automobile
Location: Alwar
Founders: Rajat Gupta, Shivani Gupta, Animesh Agarwal

Company overview

Tractor Junction is India’s leading digital marketplace for farmers to buy, sell, finance, insure, and service new and used tractors and farm equipment. It offers transparency in pricing and detailed information for over 300 tractor models, 75+ harvesters, and 580+ implements from major brands like Mahindra, John Deere, Sonalika, and Swaraj. The platform provides expert reviews, owner feedback, and comparison tools to help farmers make informed purchase decisions. Additionally, Tractor Junction supports sales of rural commercial vehicles, farm tools, and tractor tires, while also hosting related news and events, aiming to revolutionize India's rural auto ecosystem.

Funding rounds

Latest round (Series A): $ 22.00 Mn (₹190.70 Cr.), 2025-11-19. Investors: Infoedge Ventures, Astanor
Past round: $ 5.70 Mn (₹43.62 Cr.), 2022-04-28. Investors: Omnivore Venture Capital