FAE Beauty funding, investors and company details

FAE Beauty is an emerging Cosmetic startup from Mumbai, working in the space of Digital-first, direct-to-consumer cosmetics brand. Founded by Dayal Ram Kewalramani, Karishma Kewalramani.

Company: Fae Beauty Private Limited
Sector: Cosmetic
Location: Mumbai
Founders: Dayal Ram Kewalramani, Karishma Kewalramani

Company overview

FAE Beauty is a digital-first, direct-to-consumer cosmetics brand that creates inclusive, vegan, and cruelty-free makeup products for all skin tones—especially brown skin. The brand emphasizes authenticity, transparency, and community-driven product development, offering clean, paraben-free formulas suitable for diverse users regardless of age, skin color, gender, or orientation. FAE Beauty avoids retouching images and incorporates real individuals in campaigns, aiming to challenge conventional beauty standards and foster a safe, supportive beauty community. The product line includes lip care, eye makeup, and skin cleansing items formulated for the Indian market.

Funding rounds

Latest round (Pre Series A): ₹17.00 Cr. ($ 1.96 Mn), 2025-11-24. Investors: Spring Marketing Capital, Titan Capital