Eternz funding, investors and company details

Eternz is an emerging Jewellery startup from Bengaluru, working in the space of Retail Luxury Goods & Jewelry (Online Jewelry Marketplace / D2C & Marketplace). Founded by Arthi Ramalingam.

Company: Eternz Fashion Private Limited
Sector: Jewellery
Location: Bengaluru
Founders: Arthi Ramalingam
Total funding raised: ₹9.59 Cr

Company overview

Eternz operates as a digital-first, two-sided marketplace and D2C platform that brings together premium national and international jewelry brands under a single online platform. Its core business is built around curation, discovery, and seamless online shopping experiences. The company aggregates 200–300+ verified jewelry brands, offering a wide range of products including gold, silver, diamond, fashion, and demi-fine jewelry, catering to multiple price segments and occasions. Key Business Model & Offering, Marketplace Model: Connects jewelry brands and designers with consumers, enabling brands to reach a wider audience while offering customers variety and authenticity, Discovery-led Platform: Uses AI-driven curation, personalization tools, and filters to help users discover products tailored to their style and preferences, Tech-enabled Experience: Features like virtual try-ons, ring sizers, and swipe-based discovery enhance customer engagement and decision-making, Omnichannel Vision: While primarily online, the company plans to expand into offline experience centers for a hybrid (phygital) retail experience. The company aims to reinvent jewelry retail in India by combining traditional craftsmanship with modern technology, making jewelry shopping more personal, engaging, and discovery-driven. Its broader vision is to become a leading platform in India’s large and fragmented jewelry market.

Funding rounds

Latest round (Pre-Seed): $ 1.15 Mn (₹9.59 Cr.), 2024-05-07. Investors: Kae Capital