EDT funding, investors and company details

EDT is an emerging Home Appliances startup from Mumbai, working in the space of Direct-to-consumer consumer appliances and beauty-tech brand. Founded by Naiyya Saggi, Vyasateja Rao.

Company: Edtlife Technology Private Limited
Sector: Home Appliances
Location: Mumbai
Founders: Naiyya Saggi, Vyasateja Rao

Company overview

EDT (Everyday Design & Technology) is an Indian direct-to-consumer consumer appliances and beauty-tech brand building intelligently designed everyday products that blend technology, functionality, and distinctive aesthetics. Its product portfolio includes LUMA — a smart PureGlass air fryer available across multiple colorways — FLOW, a precision smart kettle, and SUKICare, a beauty technology device. The brand also operates India's first AI Kitchen OS on WhatsApp — Recipe Ramsay — offering AI-powered recipe recommendations. Sold direct-to-consumer through its own platform, the brand is backed by a world-class advisory board spanning consumer hardware, brand building, and venture capital.

Funding rounds

Latest round (Pre Series A): $ 2.40 Mn (₹22.96 Cr.), 2026-09-30. Investors: Alteria Capital, Shibam Das (Atomberg), Ajith Pai