Eat Better funding, investors and company details

Eat Better is an emerging FMCG - Snacks and Beverages startup from Jaipur, working in the space of Healthy snacking brand offering “better-for-you” sweets and namkeen made from real ingredients without artificial additives or preservatives. Founded by Vidushi Kanoria, Mridula Kanoria, Shaurya Kanoria.

Company: Eat Better Ventures Private Limited
Sector: FMCG - Snacks and Beverages
Location: Jaipur
Founders: Vidushi Kanoria, Mridula Kanoria, Shaurya Kanoria
Total funding raised: ₹22.5 Cr

Company overview

Eat Better Co is a Jaipur-based healthy snacking brand offering “better-for-you” sweets and namkeen made from real ingredients without artificial additives or preservatives. Their product range includes laddoos, dry fruits, seed mixes, nuts, and home-style snacks with options for both traditional and modern tastes. Available pan-India on Swiggy Instamart, Zepto, Blinkit, and Amazon, Eat Better Co serves over 200,000 orders monthly through its direct-to-consumer platform and quick commerce partnerships. The brand is recognized for its appearance on Shark Tank India and aims to make nutritious, tasty snacks a household staple.

Funding rounds

Latest round: ₹17.00 Cr. ($ 2.01 Mn), 2025-04-09. Investors: Prath Ventures, Spring Marketing Capital
Past round (Seed): ₹5.50 Cr. ($ 0.72 Mn), 2022-03-02. Investors: Java Capital, Shiprocket Ventures, Capier Capital, Harpreet Grover, Arjun Vaidya (V3 Ventures), Radhika Ghai, Bimal Kartheek Rebba, Vishesh Khurana, Ishank Joshi, Venus Dhuria, Bhavik Vasa, Divij Bajaj