Polka Pop funding, investors and company details
Polka Pop is an emerging FMCG - Snacks and Beverages startup from Chennai, working in the space of India’s first homegrown flavored sparkling water brand, operating at the intersection of the beverage and e-commerce sectors.. Founded by Gaurav Khemka, Jagdish Prasad Khemka.
- Company: Duhkaar Food & Beverages Private Limited
- Sector: FMCG - Snacks and Beverages
- Location: Chennai
- Founders: Gaurav Khemka, Jagdish Prasad Khemka
Company overview
Polka Pop is India’s first homegrown flavored sparkling water brand, operating at the intersection of the beverage and e-commerce sectors. The company offers a healthier substitute for traditional sugary sodas, with products that are free from sugar, calories, artificial sweeteners, and preservatives. Crafted using natural ingredients, its sparkling water range includes flavors such as Lemon-Lime, Peach, Cranberry Orange, and Ginger. Polka Pop has positioned itself as a disruptive entrant in India’s carbonated drinks market by pioneering the flavored sparkling water category. This emerging segment is increasingly viewed as a credible alternative to conventional fizzy beverages. With a lean team of approximately seven members, Polka Pop utilizes e-commerce and quick-commerce platforms to serve urban consumers, aligning with India’s rapidly expanding D2C (direct-to-consumer) ecosystem. Its marketing strategy centers on lifestyle and wellness positioning, targeting health-conscious millennials and Gen Z consumers seeking refreshing yet guilt-free beverage options Overall, Polka Pop represents a fast-growing, consumer-centric startup that combines product innovation, digital-first distribution, and contemporary branding to build a strong niche within India’s evolving beverage industry.
Funding rounds
- Latest round (Pre-Seed): Undisclosed Amount, 2023-04-14. Investors: Atishe Chordia (Doodleblue Innovations), Parasar Sarma (Wakefit), Senthil Natarajan (Kovai Pazhamudir)