Beyond Snack funding, investors and company details

Beyond Snack is an emerging FMCG - Snacks and Beverages startup from Alappuzha, working in the space of Premium, healthy, and modern banana chips brand. Founded by Madhu, Jyoti Rajguru, Gautam Raghuraman.

Company: Dr Jackfruit India Private Limited
Sector: FMCG - Snacks and Beverages
Location: Alappuzha
Founders: Madhu, Jyoti Rajguru, Gautam Raghuraman
Total funding raised: ₹100.63 Cr

Company overview

Beyond Snack is a Kerala-based startup that has redefined banana chips into a premium, healthy, and modern snack brand. Founded in 201, Beyond Snack set out to make Kerala’s traditional Nendran banana chips a mainstream choice across India. The company operates as an internet-first brand, focusing on e-commerce and modern retail channels to reach consumers nationwide. Its products are made from golden Nendran bananas sourced from Kerala farms, processed hygienically with minimal human touch, ensuring high quality and safety. Beyond Snack offers a variety of flavors such as salted, pepper, cream & onion, and more, while emphasizing that the chips are free from trans fat, unsaturated fats, and cholesterol. The brand gained visibility after appearing on Shark Tank India, which helped boost its recognition and credibility in the competitive snack market. Beyond Snack positions itself as a healthy alternative to potato chips, aiming to make banana chips a staple in every household. With its strong growth trajectory, Beyond Snack is emerging as a leading player in India’s packaged snack industry, blending tradition with modern consumer preferences.

Funding rounds

Latest round: $ 8.30 Mn (₹71.84 Cr.), 2025-01-09. Investors: 12 Flags Group, Enrission India Capital, Faad Capital, NABVENTURES
Past round: $ 3.50 Mn (₹28.78 Cr.), 2023-07-27. Investors: NABVENTURES