Different funding, investors and company details

Different is an emerging Artificial Intelligence (AI) startup from Bengaluru, working in the space of AI marketing system that runs B2B demand generation end to end for lean marketing teams. Founded by Ajeet Singh, Abhishek Pani, Abhinav Yajurvedi.

Company: Different AI
Sector: Artificial Intelligence (AI)
Location: Bengaluru
Founders: Ajeet Singh, Abhishek Pani, Abhinav Yajurvedi

Company overview

Different is an AI marketing system that runs B2B demand generation end to end for lean marketing teams. It builds journeys across email, ads, and landing pages, creating content tailored to each stage, target account, industry, and buyer persona. It then launches and orchestrates those steps from one place, on a schedule or in response to account activity. While campaigns run, it suggests message, offer, and budget updates, carries what works into the next campaign, and tracks AI visibility with content recommendations. By removing tedious tools and operations, Different lets small teams run many programs across channels and spend their time on strategy and ideas that set their companies apart.

Funding rounds

Latest round (Seed): $ 48.00 Mn (₹464.54 Cr.), 2026-10-22. Investors: General Catalyst, Lightspeed Partners