Definedge Securities funding, investors and company details

Definedge Securities is an emerging Financial Services - Broking startup from Pune, working in the space of SEBI-registered stockbroking and fintech company offering a comprehensive trading. Founded by Prashant Shah, Rajesh Badiye.

Company: Definedge Securities Broking Private Limited
Sector: Financial Services - Broking
Location: Pune
Founders: Prashant Shah, Rajesh Badiye
Total funding raised: ₹22 Cr

Company overview

Definedge Securities is an Indian SEBI-registered stockbroking and fintech company offering a comprehensive trading, analysis, and education ecosystem trusted by over two million users. It provides trading across equity, derivatives, commodities, currency, mutual funds, bonds, and IPOs on NSE, BSE, and MCX. Its proprietary product suite spans Zone Web and Zone Mobile for trading, OPSTRA for options analytics and strategy execution, TradePoint for desktop-based technical analysis, RZone for scanners and backtesting, Radar for fundamental analysis, MFZone for mutual fund analysis, Buzzar for smart alerts, Momentify for momentum-based investing, and Algostra for automated algo trading. Its education ecosystem includes Gurukul for structured courses, Shelf for free e-books, and Insight for video-based learning. The company is particularly recognized for its expertise in noiseless charting methodologies — Point & Figure and Renko — and its philosophy of enabling objective, process-driven trading for retail investors and traders.

Funding rounds

Latest round (Pre Series A): ₹22.00 Cr. ($ 2.30 Mn), 2026-09-23. Investors: Nitin Agarwal, D. Prasad, Anant Jain, Sachin Kasera