Croft Beverages funding, investors and company details

Croft Beverages is an emerging Agro - Food Products startup from Coimbatore, working in the space of Tea production & processing. Founded by Harish Kannan.

Company: Croft Beverages Private Limited
Sector: Agro - Food Products
Location: Coimbatore
Founders: Harish Kannan
Total funding raised: ₹1.05 Cr

Company overview

Croft Beverages is a sustainable tea company that partners directly with small tea growers in the Nilgiris to create farmer-owned mini-factories that produce high-quality, fully traceable teas. The company’s model focuses on ethical sourcing, fair pricing, and empowering growers by turning them into entrepreneurs with ownership in the processing units. Through technology-driven processes, transparent supply chains, and a “farm-to-cup” approach, Croft produces premium orthodox and green teas while improving the income and livelihoods of small farmers.

Funding rounds

Latest round (Pre-Seed): $ 0.12 Mn (₹1.05 Cr.), 2025-02-11