Startup Funding Tracker

BetterInvest funding, investors and company details

BetterInvest is an emerging Financial Services - Fintech startup from Chennai, working in the space of BetterInvest operates in the fintech industry, with a niche focus on media and entertainment financing.. Founded by Sethu Rajendran, Sriram Anax, Pradeep Somu.

  • Company: BETTERINVEST FINADVISORS PRIVATE LIMITED
  • Sector: Financial Services - Fintech
  • Location: Chennai
  • Founders: Sethu Rajendran, Sriram Anax, Pradeep Somu
  • Total funding raised: ₹2.76 Cr

Company overview

BetterInvest is a Chennai-based fintech startup founded in 2021, operating as an alternative investment platform that bridges content producers in India's media and entertainment sector with investors through structured debt financing and invoice discounting. BetterInvest aims to unlock capital for content creators facing cash flow gaps by providing quick, secure funding within 5 days via digital onboarding, direct escrow agreements, post-dated cheques, and indemnity bonds, while offering investors high-return (up to 17-18%) short-term opportunities in fractional ownership of media projects. It focuses on risk mitigation through rigorous curation, legal securities, and direct collections to transform media financing accessibility.

Funding rounds

  • Latest round (Pre-Seed): $ 0.35 Mn (₹2.76 Cr.), 2022-06-30. Investors: Isha Homes, CREDAI