Deconstruct funding, investors and company details

Deconstruct is an emerging Healthcare - Personal Care startup from Bengaluru, working in the space of direct-to-consumer skincare brand. Founded by Malini Adapureddy.

Company: Baypure Lifestyle Private Limited
Sector: Healthcare - Personal Care
Location: Bengaluru
Founders: Malini Adapureddy
Total funding raised: ₹65 Cr

Company overview

Deconstruct is a direct-to-consumer skincare brand was established in 2020 and produces products that are gentle, non-irritating, and supported by research. Serums, face washes, sunscreens, shampoos, and other everyday skincare necessities with formulas supported by science are included in its portfolio. In the last year, the company claims to have assisted more than 2 crore clients in starting their skincare journeys. Additionally, Deconstruct reports 1,000% growth in FY25 and has already generated ₹200 crore in annualized net revenue this year.

Funding rounds

Latest round: ₹65.00 Cr. ($ 7.51 Mn), 2025-01-22. Investors: V3 Ventures, DSG Consumer Partners, L’Oréal’s venture capital fund, Kalaari Capital, BeeNext