Startup Funding Tracker

Frendy funding, investors and company details

Frendy is an emerging E-Commerce startup from Ahmedabad, working in the space of A network of modern neighborhood mini-marts and digitally connected micro-kiranas delivering daily essentials, groceries, and private label products to small towns and rural consumers. Founded by Sameer Gandotra, Gowrav Vishwakarma, Harshad Joshi, Rakesh Israni.

  • Company: Areli Commerce Private Limited
  • Sector: E-Commerce
  • Location: Ahmedabad
  • Founders: Sameer Gandotra, Gowrav Vishwakarma, Harshad Joshi, Rakesh Israni
  • Total funding raised: ₹41.81 Cr

Company overview

Frendy operates a network of modern neighborhood mini-marts and digitally connected micro-kiranas delivering daily essentials, groceries, and private label products to small towns and rural consumers. It manages franchise-owned convenience stores with 1,500 SKUs, dark store operations for B2B supply to micro-kirana stores within 10-30 km radius, and an assisted commerce app for catalog browsing, ordering, home delivery, and billing. The platform provides digital catalogs, last-mile fulfillment, inventory management, and private label development across FMCG categories to enable community-led distribution.

Funding rounds

  • Latest round (Seed): $ 2.00 Mn (₹16.81 Cr.), 2024-10-10. Investors: Auxano Capital, AT capital, Metara Ventures
  • Past round (Debt): ₹2.00 Cr. ($ 0.24 Mn), 2024-07-16. Investors: Auxano Capital, AT capital, Desai Ventures, Lets Venture, MARV Capital (New York), Metara Ventures (Singapore)
  • Past round: ₹23.00 Cr. ($ 2.97 Mn), 2022-05-02. Investors: MARV Capital (New York), Centera Fund