Anmasa funding, investors and company details

Anmasa is an emerging FMCG startup from Gurugram, working in the space of D2C grocery and staples startup, operating through an omnichannel model that blends physical and digital retail. Founded by Yatish Talvadia, Shailendra Upadhyay.

Company: Anmasa Consumer Private Limited
Sector: FMCG
Location: Gurugram
Founders: Yatish Talvadia, Shailendra Upadhyay

Company overview

Anmasa is a direct-to-consumer grocery and staples startup established in 2024, operating through an omnichannel model that blends physical and digital retail. It features an experiential store in Gurugram alongside an online platform that promises 90-minute delivery within its service area. The brand offea curated range of products including freshly milled whole-wheat atta, wood-pressed oils, freshly ground spices, dry fruits, and other essential staples. A strong emphasis on customization—such as grain and blend choices—and freshness sets Anmasa apart in a competitive market. Its strategy bridges traditional practices like fresh milling and wood pressing with the convenience of modern retail, combining the trust of offline experiences with the efficiency of online ordering. Anmasa aims to redefine staple shopping by delivering authenticity with speed and personalization.

Funding rounds

Latest round (Seed): ₹30.00 Cr. ($ 3.13 Mn), 2026-07-15. Investors: Blume Ventures
Past round (Pre-Seed): $ 1.10 Mn (₹9.70 Cr.), 2025-08-27. Investors: Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, Indigram Labs