Handpickd funding, investors and company details

Handpickd is an emerging E-Commerce startup from Gurugram, working in the space of fresh commerce startup focused on delivering fresh, pesticide-free fruits and vegetables directly to consumers. Founded by Anant Goel, Nitin Gupta, Sahil Madan.

Company: A.N. Farm Assortment Private Limited
Sector: E-Commerce
Location: Gurugram
Founders: Anant Goel, Nitin Gupta, Sahil Madan
Total funding raised: ₹145.17 Cr

Company overview

Handpickd is a fresh commerce startup focused on delivering fresh, pesticide-free fruits and vegetables directly to consumers through a tech-enabled, zero-inventory supply chain. It sources produce from farmers based on exact customer orders gathered a day prior, bypassing warehouses or dark stores to ensure freshness and reduce wastage. The platform leverages AI for demand prediction and customer support, aiming to offer a wide variety of quality produce with convenience and affordability. Handpickd partners with local vendors and micro-entrepreneurs for efficient last-mile delivery, redefining urban fresh produce accessibility with an emphasis on quality and sustainability.

Funding rounds

Latest round (Series A): $ 15.00 Mn (₹145.17 Cr.). Investors: Bertelsmann India Investments, Titan Capital