Amama funding, investors and company details

Amama is an emerging Jewellery startup from New Delhi, working in the space of An internet-first jewelry brand known for its handcrafted, fast-fashion pieces designed for women. Founded by Nikita Gupta, Anisha Singh.

Company: Amama Jewels Private Limited
Sector: Jewellery
Location: New Delhi
Founders: Nikita Gupta, Anisha Singh
Total funding raised: ₹2.04 Cr

Company overview

Amama is an internet-first jewelry brand known for its handcrafted, fast-fashion pieces designed for women. It has established a strong presence in India’s accessories market by combining traditional inspiration with contemporary aesthetics. Operating primarily online, the brand offers a wide range of products, including rings, earrings, necklaces, chokers, bracelets, and jewelry suited for festive and occasion wear. Amama focuses on fusion designs that blend modern silhouettes with elements of traditional Indian craftsmanship, appealing to urban women looking for distinctive statement accessories. In addition to jewelry, the brand also offers bags and fashion add-ons such as hairbands, palm cuffs, belts, and brooches, positioning itself as a comprehensive destination for stylish accessories.

Funding rounds

Latest round (Seed): $ 0.25 Mn (₹2.04 Cr.), 2023-01-18. Investors: She Capital