Amagi funding, investors and company details

Amagi is an emerging Information Technology - SaaS startup from Bengaluru, working in the space of SaaS solutions for broadcast and streaming media, enabling TV networks and content owners to launch, manage, and monetize linear channels, live events, and on-demand video. Founded by Baskar Subramanian, Srividhya Srinivasan, Srinivasan KA.

Company: Amagi Media Labs Limited
Sector: Information Technology - SaaS
Location: Bengaluru
Founders: Baskar Subramanian, Srividhya Srinivasan, Srinivasan KA
Total funding raised: ₹813.6 Cr

Company overview

Amagi provides cloud-based SaaS solutions for broadcast and streaming media, enabling TV networks and content owners to launch, manage, and monetize linear channels, live events, and on-demand video. Its platform supports end-to-end workflows including channel creation, distribution to FAST platforms, server-side ad insertion, live orchestration for sports/news, and analytics for targeted advertising. Amagi serves 800+ content brands and 150+ platforms globally with infrastructure for cable, OTT, and free ad-supported streaming TV, focusing on cost efficiency and scalability.

Funding rounds

Latest round (Series F): $ 100.00 Mn (₹813.60 Cr.), 2022-11-01. Investors: General Atlantic, TK Kurien, Accel, Avataar Ventures, Nadathur, Premji Invest, Norwest Capital