JoySpoon funding, investors and company details

JoySpoon is an emerging FMCG startup from Ahmedabad, working in the space of specializes in low-sugar, supari-free, and natural mouth fresheners. Founded by Vaishali, Yash Mehta.

Company: Alterkitch India Private Limited
Sector: FMCG
Location: Ahmedabad
Founders: Vaishali, Yash Mehta
Total funding raised: ₹0.56 Cr

Company overview

JoySpoon, founded in 2023, specializes in low-sugar, supari-free, and natural mouth fresheners crafted to match modern consumers’ preference for healthier options while preserving traditional flavours. With prices starting at ₹145 for an assorted box, its unique packaging has also made it a popular option for gifting, including corporate hampers and wedding favors.

Funding rounds

Latest round (Seed): ₹0.56 Cr. ($ 0.06 Mn), 2025-01-21. Investors: Dishit Nathwani (Gulab Oils), Prateek Toshniwal (Ivy Growth Associates), Abhinav Jain (PharmEasy), Ankit Jain (PharmEasy)