Art of Time funding, investors and company details

Art of Time is an emerging Retail startup from Mumbai, working in the space of Collaborate with Luxury Brands for Retail of the Watches. Founded by Gaurav Bhatia, Bharat Kapoor.

Company: Aetas Retail Private Limited
Sector: Retail
Location: Mumbai
Founders: Gaurav Bhatia, Bharat Kapoor

Company overview

Established in 2015, Art of Time, collaborates with 20 international luxury brands, such as Piaget, Jaeger-LeCoultre, Cartier, and Montblanc. The company, which already has 14 boutiques in major cities like Chennai, Bengaluru, and Mumbai, plans to open three more this year: a mono-brand boutique in Ahmedabad, a multi-brand concept called "Circa" in Noida, and its Hyderabad debut. Art of Time is expanding its customer base beyond its typical high-income clientele by entering the "bridge-to-luxury" market through Circa, focusing on those with monthly incomes between ₹50,000 and ₹4 lakh.

Funding rounds

Latest round: ₹175.00 Cr. ($ 19.91 Mn), 2025-10-03. Investors: Mithun Sacheti (Caratlane), Siddhartha Sacheti (Jaipur Gems), Girish Mathrubootham (Freshworks), Plutus Wealth Management