TMRW funding, investors and company details

TMRW is an emerging Clothing and Apparels startup from Mumbai, working in the space of House of Brands - Collaboration with emerging digital-first labels. Founded by Aditya Birla Fashion & Retail Limited (ABFRL).

Company: Aditya Birla Digital Fashion Ventures Limited
Sector: Clothing and Apparels
Location: Mumbai
Founders: Aditya Birla Fashion & Retail Limited (ABFRL)

Company overview

TMRW was launched in mid-2022 by Aditya Birla Fashion and Retail Ltd. (ABFRL). It is on a mission to build India’s largest ecosystem of disruptive fashion and lifestyle brands. Operating as a modern-day House of Brands, TMRW collaborates with emerging digital-first labels, offering strategic, operational, and tech-driven support to accelerate their growth in the direct-to-consumer (D2C) space. Its growing portfolio features youth-centric brands like Bewakoof, Wrogn, The Indian Garage, and Nobero, all tailored to resonate with Gen-Z and Millennial audiences. At its core, TMRW is committed to empowering visionary founders—fueling their journey with designs that speak and technology that listens, redefining how fashion brands are built and scaled in the digital age.

Funding rounds

Latest round: ₹437.00 Cr. ($ 49.56 Mn), 2025-08-14. Investors: ServiceNow Ventures