Secret Alchemist funding, investors and company details

Secret Alchemist is an emerging Cosmetic startup from Mumbai, working in the space of Specializes in clinical aromatherapy products for holistic wellness and self-care, offering essential oil blends, roll-ons, creams, mists, shower gels, hair care oils, skin care solutions, an. Founded by Ankita Thadani, Sumi Thadani.

Company: 24 Carat Remedies Private Limited
Sector: Cosmetic
Location: Mumbai
Founders: Ankita Thadani, Sumi Thadani

Company overview

Secret Alchemist specializes in clinical aromatherapy products for holistic wellness and self-care, offering essential oil blends, roll-ons, creams, mists, shower gels, hair care oils, skin care solutions, and wellness kits. The brand focuses on natural, sustainable formulations rooted in Ayurvedic principles to address stress, anxiety, sleep issues, migraines, joint pain, and skin concerns through therapeutic essential oils. It employs modern manufacturing with proprietary synergies for mind-body balance, targeting urban consumers via direct-to-consumer channels, marketplaces, and planned offline retail expansion.

Funding rounds

Latest round (Seed): $ 3.00 Mn (₹25.91 Cr.), 2026-01-13. Investors: Unilever Ventures, DSG Consumer Partners