Startup Funding Tracker

WickedGud funding, investors and company details

WickedGud is an emerging FMCG startup from Mumbai, working in the space of Health-focused food brand. Founded by Bhuman Dan, Monish Debnath, Soumalya Biswas.

  • Company: 100Percent Nourishment Private Limited
  • Sector: FMCG
  • Location: Mumbai
  • Founders: Bhuman Dan, Monish Debnath, Soumalya Biswas

Company overview

WickedGüd is a health-focused food brand offering maida-free, high-protein noodles, pasta, and cup noodles made from grains, pulses, and natural ingredients like chickpeas and lentils. It targets busy consumers who want indulgent flavors without unhealthy additives such as palm oil, sugar, or chemicals, promoting guilt-free comfort eating. The company sells through e-commerce, supermarkets like DMart and Reliance, and aims to expand its range to unjunk Indian kitchens with convenient, nutritious meal options.

Funding rounds

  • Latest round: ₹20.00 Cr. ($ 2.20 Mn), 2025-12-17. Investors: Asiana Fund, Shilpa Shetty (Actor)
  • Past round (Seed): ₹20.00 Cr. ($ 2.34 Mn), 2024-12-04. Investors: Orios Venture Partners, Asiana Fund
  • Past round: ₹2.25 Cr. ($ 0.27 Mn), 2023-05-16. Investors: Shilpa Shetty (Actor)
  • Past round (Seed): $ 1.00 Mn (₹7.65 Cr.), 2022-04-07. Investors: Mumbai Angels, Marquee investors