The Complete IPO Guide for Indian Investors · Chapter 1 of 15

What is an IPO?

The first time a company sells to the public

An Initial Public Offering (IPO) is the first time a private company offers its shares to the general public and applies to list them on a stock exchange. Until that day the owners are a small group: founders, family, early employees and sometimes private investors such as venture capital or private equity funds. After listing, anyone with a demat account can buy a slice of the business and trade it on every market day.

A listed company is not a new business. It is the same business with a new set of owners and a stricter set of rules, because it must now publish results every quarter, disclose material events promptly and answer to the market and the regulator.

A simple picture

Imagine you and two friends own a bakery chain worth ₹300 crore. You want ₹60 crore to open new outlets. You could borrow it, or you could sell 20% of the company to the public. Each of the 10 crore shares is then valued at ₹30, and you sell 2 crore of them. The ₹60 crore raised goes to the company if the shares are newly issued, and the public now owns one-fifth of the bakery chain.

That is all an IPO is: converting part of the ownership of a private business into shares that thousands of investors can hold and trade.

Why companies go public

Companies list to raise money for expansion or to repay debt, to give early investors and promoters a way to sell part of their holding, to build a recognised brand with customers and lenders, and to use listed shares as a currency for acquisitions and employee stock plans.

The motive matters to you as an investor. An issue that raises fresh money to build capacity tells a different story from one where existing shareholders mostly sell. Both can be reasonable, but you should know which one you are looking at.

Primary and secondary market

An IPO happens in the primary market: shares are issued, and the money goes to the company (a fresh issue) or to the selling shareholders (an offer for sale). When the shares list, trading between investors happens in the secondary market on the NSE and BSE. The company receives nothing from those trades. It is the reason a rising share price after listing does not by itself give the company more money.

The people involved

Several parties make an IPO work: the company and its promoters, the book running lead managers (merchant bankers who prepare documents and market the issue), the registrar (who handles applications and allotment), the bankers that block and release your money, the exchanges, and SEBI, which regulates every step. Knowing who does what helps you understand news about an issue.

What an IPO is not

An IPO is not a guarantee of profit. Some issues list at a gain and keep rising, some list flat and drift down, and some fall on day one. This book teaches you how to read an issue and make a decision, not how to be certain of its outcome.

Key takeaways

  • An IPO is the first sale of a private company's shares to the public.
  • Money goes to the company (fresh issue) and/or to selling shareholders (offer for sale).
  • IPOs are primary-market events; trading after listing is secondary-market activity.
  • SEBI regulates the process, but regulation is not a guarantee of returns.

Next: Chapter 2. History of IPOs in India